Regis Corporation


  • Advertising
  • Brand Strategy
  • tv commercial
  • Brand Positioning
  • National
  • service industry
  • Millennial Moms
  • TV Campaign
  • Modern Consumer
  • Millennial Dads

We developed a new core idea to align and inspire all campaigns and communications: SmartStyle helps you Get Hair Done. Housed in Walmart, the spiritual home of getting stuff done, SmartStyle’s new position promise consumers not just a great haircut, but an easier day and you can knock out your whole to-do list in one place and get a sharp, new cut while you’re at it.