The Millennial Parenthood Brief

Case Study

Barkley is one of the leading agencies on modern consumer insights. One of our recent studies was on Millennial Parents, and we looked at generational characteristics that influence the marketplace, how they interact with brands and how they are impacting behaviors of other generations. As a modern marketer, it is vital to understand how these consumers are impacting how brands need to interact and behave in today's world.

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