Wingstop: Rap Battle Case Study


Case Study

  • Advertising
  • Social Media
  • Twitter
  • Restaurant
  • Pop Culture
  • QSR
  • Social Media Campaign
  • Community Management
  • Chicken
  • Fast Food
  • wings

Move over, Biggie vs 2-PAC. On October 2, 2017 – one tweet sparked a beef that will go down in battle rap history.
Wingstop vs Wendy’s
When user, @FatLaz901 called out Wendy’s to respond to one of Wingstop’s rap-inspired tweets, all twitter-hell broke loose.
The two brands went back-and-forth bar-for-bar all night, until a truce was finally called. But not before garnering 207.8 million impressions, and making real waves in pop culture.
This mastery of brand voice paired real cultural insight and quick thinking resulted in 4.3 million engagements without a dime of paid media spent.
So who’s got next?