Wingstop: WingingOut



Every year around 4/20, Wingstop’s social feed blows up with people wanting wings more than usual. This year, we fed that crave with a 24-hour mouth-watering, mind-melting experience. We built on the 2016 success and evolved to a fully integrated approach. This included video takeover on, virtual reality experience and microsite ( for social and media influencers, paid media placement on TV (Adult Swim, Viceland, Fuse) and Online Video (Hulu/YouTube), and targeted social placement on Facebook, Instagram, and Twitter.