Winnebago: On the Road Again Case Study


Case Study

  • Travel
  • organic social
  • Online Video
  • Modern Consumers
  • Whole Brands
  • UGC
  • Travel Industry

COVID hit Winnebago’s community especially hard, cancelling vacations and even its annual meetup for the first time in 50 years. We found a unique opportunity to unite them with solidarity and hope by tapping into a Willie Nelson road trip classic and the power of organic social sharing — no paid media required.