In late November 2020, Jared Isaacman, CEO of Shift4 Payments, approached BCW with an interesting proposition. Very confidentially, he had purchased four seats on the world’s first civilian mission to space, aboard a SpaceX dragon.

BCW joined an integrated team that took Jared’s bold ambition and shaped it into an awe-inspiring 360 ̊ campaign with a powerful call to action: join us in space.