Chromat Pool Rules

Case Study

Swimwear is intimidating for many women. Chromat wanted to redefine what swimwear means to women – to show that they are more than physically beautiful.

With our reimagining of the average “pool rules,” our goal was to create a campaign that showcases the swimwear while staying true to the progressive spirit that’s at the heart of the brand, encouraging consumers to let go of the standard “no horseplay” in favor of new rules centered on self-love, boldness and acceptance.