National Kidney Foundation

National Kidney Foundation

Case Study

Kidney disease affects over 30 million Americans, yet it’s one of the most neglected conditions. The National Kidney Foundation wanted to raise awareness in a way that guaranteed the disease would no longer be ignored, but didn’t drum up fear around a topic that can be emotional and scary—people’s health. After learning that people who have had kidney transplants often get commemorative tattoos, sometimes with their donors, we decided to tap into the trend with a campaign called “Heart Your Kidneys,” reminding the world that in many cases, kidney disease is preventable.

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