Secret - Essential Oils

Secret - Essential Oils

P&G/Secret

Creative

We were charged with helping Secret launch their new premium deodorant, Secret with Essential Oils. Our approach was creating a concept called “women who work it” which focused on the fact that life can get overwhelming with work, play, and everything in between. Nonetheless, Secret women are going out there and getting it done, taking the world by storm—and by selfie. Secret Essential Oils is a deodorant that works as hard as the women who use it with a package that is as FOMO inducing as they are. With a potent mix of incredible scents and Secret power, it’s just one way for women who do it all to treat themselves.

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