McDonald's | Fish out of water


  • TV/Video
  • Retail
  • seasonal
  • QSR
  • broadcast
  • Social Media Content
  • Integrated Campaigns
  • National
  • fish
  • Sustainability
  • Social Responsibility

Consumers had no idea McDonald's Fish-Filet is real fish, from sustainable Pollock fisheries in Alaska. This campaign cleared that up for them, fueling tremendous sales results, surpassing any past records many times.