BHC x NBC Sports | Nascar Next Gen Car

NBC Sports


  • sports
  • nascar
  • racing
  • Toyota
  • unrealengine

For NBC Sports, we created a weekly broadcast segment highlighting the Next Gen car. Created entirely in Unreal Engine 5, the Toyota Virtual Car was used as an educational tool for NBC broadcast talent to speak to the viewer about the specs and features of the brand new car in the 2022 season. This weekly content was created in partnership with NBC Sports and Toyota Racing Group and has been submitted for a National Sports Emmy Award.