Since 2018, Blaze has been the agency of record for Maine Spirits, the exclusive wholesale supplier of liquor in the state of Maine. Together, we’re engaging a new generation of whiskey-tasters, gin-sippers and tequila-affecionados. The fresh creative—driven by audience insights and delivered by a fine-tuned media strategy—inspires consumers to be more cocktail-curious and branch out from the ordinary. Recent efforts have included spirit-inspired food recipes and marinades from a local Maine chef (Tequila Fish Tacos, anyone?) and an engaging bartender who pops up at parties to liven things up. Surging sales suggest Maine’s taste for spirits is anything but, ahem, on the rocks.
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