More changes are coming to the Publicis Groupe network as it continues restructuring, following an announcement made last December. The holding company has decided to drop the Optimedia name altogether in favor of Blue 449.
|Client||Start Year||End Year|
|Liberty Mutual Insurance||2013||Current|
|Simon Property Group||1993||Current|
Blue 449 is The Open Source Agency.
We are a new, global media network backed by Publicis Media, the #1 buying group in the US with $41+ billion in client billings. With +380 employees, and 6 offices in key US locations, Blue 449 is the answer to today’s communications and marketing challenges.
Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses.
Our belief is that in an era of digital disruption, ripe with possibility, success will come from flexible, people-oriented and collaborative agencies. This is Blue 449.
CEO Blue 449 and Publicis Media Canada
EVP, Managing Director, Seattle
Executive Vice President, Managing Director, Dallas
National Video Lead
VP, Director Strategic Communications, Indianapolis
VP, Local Broadcast
SVP, Human Resources
Data + Analytics Lead