Brown-Forman Corp. partnered with selected grocery stores last summer to conduct its first out-of-aisle liquor-tasting events.
Shopper Marketing Magazine, 01/16/2019
Digital commerce is not easy for adult beverage brands. Complex legal considerations vary by state and retailer, with a variety of ecommerce models.
E-commerce has opened up a vast new landscape, which can be overwhelming for marketers determining what aspect to focus on.
|Client||Start Year||End Year|
|Helen of Troy - Kaz, Inc.||2015||Current|
|McCormick & Company||2013||Current|
|John B. Sanfilippo & Son||2012||Current|
|Brown-Forman (Jack Daniel's, Woodford Reserve)||2015||Current|
|Procter & Gamble||1995||Current|
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