Brand Connections is built to Make Marketing Easier for Marketers. Starting with our client’s business objectives, we use our insights-based approach to develop strategic recommendations that reach targeted consumers with a multi-channel solution, seamlessly integrating disciplines from out-of-home, digital, mobile, social, promotion, sponsorship, event/experiential, CRM and retail activation. Brand Connections’ full-service in-house event marketing team handles all aspects of event planning through execution to drive interaction and engagement opportunities that deliver Branded Consumer Experiences. What sets our company apart is our proprietary process of budgeting, timeline management, our network of experienced event managers, partnerships with the industry's best staffing companies and our exceptional client communication. With our owned, exclusive assets, proprietary networks and best-in-class event management team, Brand Connections is superior when it comes to creating fully- integrated programs and delivers services that go beyond standard activations. For example, when marketing objectives for one client can be met and optimized by leveraging another client’s assets, Brand Connections’ partnership marketing division will identify, develop and execute high-impact partnerships to meet both brands’ goals. Our team executes all phases of the partnership via our proprietary process including prospect development, lead generation, turn-key negotiation, contracting and project management. To further distinguish Brand Connections from other agencies, our full service in-house Digital and Social Media teams support our retail, event/experiential activation and partnership teams to ensure that all of our programs provide seamless turn-key solutions. The digital team consists of digital and SEM strategists, content writers and designers, production and quality assurance team members. Our social media team is staffed with writers, designers and community managers that allow us to create, distribute, monitor and engage consumers across the social web. Another key Brand Connections practice is our emphasis on market research and measurement. Founded by a former Brand Manager, we have a strong emphasis against measurement and ROI. Therefore, each program includes robust reporting tools including our proprietary web portal for real time reporting, staff trainings and weekly summary reports. Brand Connections will work with Kraft at the start of each project to identify specific KPIs and measurement tools, some of which will be delivered through intercept, and others via additional research methodologies. Each event program will include one custom independent market research study as added value to highlight the overall campaign success and impact.
VP Product Operations
SVP Creative & Strategy