Hell hath no fury like a spurned loyalist, says Hal Brierley, and that means marketers need to understand what loyalty program members really desire. “In my mind, what the consumer wants is simplicity and immediacy of rewards,” says Hal Brierley, founder and CEO of The Brierley Group in Dallas. “Those are the things that resonate.”
Brierley receives highest score for Current Offering, and received the highest score possible in service delivery capabilities, loyalty strategy design, loyalty marketing, and analytics and measurement.
PR Newswire, 01/06/2016
The nation’s first academic institute devoted to the study of customer engagement will be based at SMU in the University’s Cox School of Business thanks to a $10 million gift from Diane and Harold (Hal) Brierley.
Brierley+Partners is the leader in CRM & Loyalty. The company has designed and manages some of the world's most successful loyalty and CRM programs for major clients: Hertz, Express, GameStop, Hard Rock and 7-Eleven to name a few.
Brierley+Partners offers a complete suite of loyalty services: loyalty program design, CRM strategy, analytics and research, CRM/loyalty technology, Omni-Channel delivery, creative, production and fulfillment. All services focus on a single mission: making clients' customer relationships dramatically more profitable.
Brierley+Partners operates as a subsidiary of Nomura Research Institute, Ltd., (NRI), an independent, global IT solutions and consulting services provider.
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