The GIANT Company: Grocery Fairy

The GIANT Company


  • Food
  • Grocery
  • Retail
  • Ecommerce

The GIANT Company collaborated with its agency partner, Brownstein, for the latest continuation of its campaign platform “For Today’s Table.™” Further delivering on their brand promise to get families back to what matters most – spending quality time together – the two new spots highlight digital solutions for customers: GIANT Direct and MARTIN’S Direct, the brand’s e-commerce, pickup and delivery service; and Choice Rewards, its personalized savings and loyalty program.

The campaign features real families and real GIANT Company team members, showcasing the brand’s commitment to authenticity as it delivers its core message: that the world is a better place when families come together at their table and connect over a meal, no matter where their table may be.