The rental business is a big differentiator for The Home Depot among other retail competitors. There is a strong awareness of The Home Depot brand.
However, the Rental sub-brand had low awareness. 90% of professional contractors rent job equipment, yet only 25% are aware that they can rent large equipment, trucks, trailers, vans, and small tools at The Home Depot Rental.
We develop a full-funnel, cross-channel marketing strategy that leverages geographical seasonality, target audience media consumption, and purchase behaviors. We differentiate key messages for The Home Depot Rental to ensure that the brand is where they need to be, when they need to be there, in the most relevant way.
That’s how doers get more done.
The Home Depot Rental