Labatt | Fake It Til You Lake It - Tubing


  • Beer
  • summer
  • Video Production
  • Strategy and Planning
  • ad production
  • COVID-19

Back in March, we had just wrapped the production for Labatt Summer 2020, which featured friends lakeside doing the opposite of social distancing. We knew this campaign was no longer relevant for our memorial day release, and within days, "Fake It 'Til We Lake It" was born. The spots include DIY footage from our directors, recreating lake activities from the comfort of their yards, living rooms, garages, and bathrooms. We love how this work came to life, and so did the industry, garnering coverage in all the major trades.