In describing a career in advertising, Sinan Dagli likens it to a nonstop roller-coaster ride: “Whenever you think the ride slows down, it always picks back up again. And to me, that’s fun. I think understanding that aspect of our industry is important. When you start enjoying the ride, you don’t want to get off.”
In its first television appearance in 20 years, Greyhound is going all out, releasing spots across 17 primary markets highlighting cities that are not the largest, but nonetheless “unique, interesting and close by,” said Darrin Rowe, senior director of marketing at Greyhound.
"Quite simply, brands have to prove their worth at every corner and demonstrate their ability to bring value to consumers. Existence and presence are no longer enough on their own. " - Ed Cotton, CSO of BSSP
LeBron James is the cover athlete for NBA 2K19's special 20th anniversary edition, and a new film promoting it charts his journey to fame.
Creativity Online, 06/05/2018
Sovos Brands Hires Butler, Shine, Stern & Partners (BSSP) And Current Marketing To Spearhead Advertising
Sovos Brands, 01/04/2018
|Client||Start Year||End Year|
|Mitsubishi Motors North America||2017||Current|
|Blue Shield of California||2014||Current|
|Premier Nutrition Corporation||2016||Current|
|FootJoy Golf Apparel||2017||Current|
Creativity sits at the heart of what we offer. It has the capacity to make a positive impact on clients’ businesses, on consumers, and even on the world. Solving business problems with creativity is all we do. BSSP’s mission is “creativity in the service of positive change.” To us, this is not just a positioning statement but something we actively work on and strive toward every single day, for our clients and ourselves. In a world of branded everything, we believe we owe it to our clients to do what we do—communication—right.
For this, we’ve received industry recognition, but then a lot of agencies can point to the trophies lining their office walls. So what truly sets us apart? First of all, it’s our people: Should we have the opportunity to meet you in person, we hope you’ll realize quickly that we’re passionate about brands, consumers, technology and culture. That, first and foremost, we’re people helping solve clients’ business problems. Secondly, it’s our independence and the values that underpin it: We’re accountable, to our clients and ourselves. We’re driven to create more value than we capture. And we stay lean to go fast. Finally, it’s our culture: We’re meritocratic and collaborative. We believe the best idea can come from anywhere and that our business is a team sport.
We’re proud of the relationships we’ve built throughout the years, all rooted in transparency and collaboration, and steeped in true leadership. We work hard to make sure our clients and their partners are excited to proactively get together to explore new ideas.
It’s an approach that’s been vindicated in the past couple of months, with BSSP winning the global account for NBA2K, one of the best-selling sports video game franchises on the planet, and the U.S. business for Mitsubishi Motors, now part of the largest car company in the world, the Renault-Nissan Alliance.
These are both businesses that are being transformed by technology and that, therefore, demand an agency with not just a vision for the future, but an understanding of it. An agency that can work quickly and collaboratively to deliver communication and business-changing ideas to push their companies forward.
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