El Pollo Loco Case Study

El Pollo Loco

Case Study

  • Digital
  • Advertising
  • Social Media
  • Food
  • Restaurant
  • Marketing
  • Food and Beverage
  • QSR
  • broadcast

This case study showcases how BSSP gave EL Pollo Loco a consistent brand voice and point of view in the ongoing “Crazy You Can Taste” campaign. With an insight rooted in their business, we successfully demonstrated the obsessive lengths El Pollo Loco Grill Masters go to in order to handcraft better tasting food.