Evolution Of Soup

Sovos Brands

Creative

In a sea of inscrutable cans and cartons, Rao’s is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult-favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, 'Rao’s Soup, A Soup with Nothing to Hide.'

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