Evolution Of Soup

Sovos Brands


In a sea of inscrutable cans and cartons, Rao’s is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult-favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, 'Rao’s Soup, A Soup with Nothing to Hide.'