MINI - Defy Labels

MINI USA

Creative

  • TV/Video
  • Advertising
  • campaign
  • Mobile app
  • Automotive
  • production
  • Super Bowl
  • Marketing
  • TV
  • tv commercial
  • broadcast
  • Mobile Development
  • Video Campaign
  • Video Production
  • Digital Markting
  • tv advertisement

Small… cute… chick. MINI has been called a lot of things over the years. In an effort for the Super Bowl, we embraced these labels and abruptly turned them on their head. With the help of Serena Williams, Abby Wambach, Harvey Keitel and others.

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