MINI - Defy Labels



  • TV/Video
  • Advertising
  • campaign
  • Mobile app
  • Automotive
  • production
  • Super Bowl
  • Marketing
  • TV
  • tv commercial
  • broadcast
  • Mobile Development
  • Video Campaign
  • Video Production
  • Digital Markting
  • tv advertisement

Small… cute… chick. MINI has been called a lot of things over the years. In an effort for the Super Bowl, we embraced these labels and abruptly turned them on their head. With the help of Serena Williams, Abby Wambach, Harvey Keitel and others.


You’ve been added to our list.
Keep an eye out for Compiled in your inbox within one business day.