MINI Defy Labels Case Study


Case Study

  • TV/Video
  • Advertising
  • Social Media
  • Super Bowl
  • Marketing
  • broadcast
  • Social
  • Digital marketing
  • Social Good

Small... cute... chick. MINI has been called a lot of things over the years. In an effort for the Super Bowl, we embraced these labels and abruptly turned them on their head. With the help of Serena Williams, Abby Wambach, Harvey Keitel and others.