MINI FTTD Case Study

MINI USA

Case Study

  • Advertising
  • Marketing

For the launch of the new MINI Hardtop, we asked MINI owners how they wanted to test it prior to the launch. Test how many knights you can get to a tournament with their gear. Test the new LED headlights with a black-light motor rally. The more creative the better. After receiving nearly 1,000 submissions, we brought 10 lucky owners’ test drives to life in epic fashion, generating a ton of buzz for the launch and proving that the new MINI Hardtop was owner tested and owner approved.

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