For the launch of the new MINI Hardtop, we asked MINI owners how they wanted to test it prior to the launch. Test how many knights you can get to a tournament with their gear. Test the new LED headlights with a black-light motor rally. The more creative the better. After receiving nearly 1,000 submissions, we brought 10 lucky owners’ test drives to life in epic fashion, generating a ton of buzz for the launch and proving that the new MINI Hardtop was owner tested and owner approved.
MINI FTTD Case Study