NBA 2K19 How could they have known

Creative

Behind every legend is a narrative that shapes their legacy. And it is through these narratives, that the world finds inspiration.

King. Chosen One. G.O.A.T. To announce LeBron James — a living legend — as NBA 2K19’s 20th anniversary edition cover athlete, we leveraged the words that have come to define him. Using these words, we designed a cover that represented LeBron’s impact on basketball, culture and the world as a whole.

With performances by hip hop legend 2 Chainz, Rapsody and Jerreau, our reveal spot tells LeBron’s story through the eyes of those he’s influenced.

In addition to introducing LeBron and our cover art, the reveal spot also marks the debut of our latest NBA 2K campaign: They Will Know Your Name.

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