SOREL - Mile Long Runway

SOREL

Creative

On October 2nd, BSSP helped SOREL bring their unique marriage of function and fashion to life with a unique concept called #MileLongRunway. We cast 100 real women, who were made runway-ready by a backstage glam team. They started on the catwalk, and then took off into the streets of NYC to showcase SOREL’s extensive footwear range in real world conditions.

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