Their main product categories are stairlifts (both straight and curved/custom), handicap ramps, roll in showers, bath lifts, toilet seat lifts, etc.
The business model is they have occupational therapists who will do him home safety assessments, and if the patient wants to purchase something, will take the price of the assessment off of the price of the product. They will install this equipment same day, as they have all the product in the van that they take to the appointment.
This will primarily be a business where the client will not be coming to the office, though they will have demo product for those who do want to test things out first. These are high margin products, therefore they are including service areas 60 miles from their location zip code 91316.