Procter & Gamble Co. has consolidated most media duties for its North American hair-care business with Dentsu Aegis Network's Carat after a review that also involved Omnicom's Hearts & Science, incumbent on most of the business.
Ad Age, 05/16/2018
Sarah Stringer, SVP, Head of Innovation, Carat US, discusses the value of knowing your audience and staying true to brand purpose in order to build successful, shareable digital experiences.
Carat's Smirnoff team is recognized for the great work on Smirnoff Equalizer, recognized as I&C Top 20. I&C honors the brands and teams behind a new wave of advertising that reflects diversity, challenging social norms by addressing issues in an unforgivingly bold fashion
Campaign US, 07/25/2018
|Client||Start Year||End Year|
|Chevrolet Local Marketing Association||2017||Current|
|Disney Parks & Resorts||2011||Current|
|Jack in the Box||2017||Current|
|The Home Depot||2011||Current|
|Procter & Gamble||2004||Current|
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 9,000 talented staff. For more information visit Carat.com or follow @CaratGlobal.
Chief Strategy Officer
EVP, Managing Director, Business Development