Hallmark Keepsake Ornaments - Keepsake It Together

Case Study

We all have our own ideas of what the perfect holiday looks like: where everything goes off blissfully without a hitch. But that’s a fantasy. The reality is it’s the imperfect moments, unexpected surprises and unique personalities that create the stories families cherish year after year. Hallmark Keepsake Ornaments created an emotional connection in a different way in this campaign, embracing these perfectly imperfect memories as the key to the creative: using the tagline “Keepsake It Together.”


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