Old Navy Black Friday : Overnight Millionaire

Case Study

For Old Navy’s Black Friday 2016 campaign, Chandelier created an interactive and memorable story to build awareness and excitement and drive traffic to an in-store event.
The multifaceted and fully integrated campaign harnessed the star power of Snoop Dogg, Julia Louis-Dreyfus and Kumail Nanjiani, across digital video and broadcast television to social media with #onemillthrill, native advertising, and radio.


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