• Wawa


  • 3 Key Takeaways from Shoptalk 2019 - Change Up Consulting

    Physical retail drives impact – when well executed Despite the constant ‘retail apocalypse’ headlines, a number of traditional retailers and digitally native brands alike spoke of the important role a physical experience plays in driving sales. Barney’s President & CEO, Danielle Vitale, noted that their customers who shop both online and in-store spends 30% more …

    Change Up Consulting, 03/14/2019

  • Business Insider: Buffalo Wild Wings is Getting a Makeover - Change Up Consulting

    Buffalo Wild Wings is rolling out its restaurant of the future, with cocktails, self-service beer taps, and Xbox gaming consoles   Buffalo Wild Wings is getting a makeover. The chain—which was acquired by Arby’s parent company Inspire Brands in 2018—recently unveiled a new store design. The revamped layout is intended to bring the chain “back …

    Change Up Consulting, 04/12/2019

  • ChangeUp Acquires Interbrand’s Retail Design Practice - Change Up Consulting

    Dayton Ohio based ChangeUp Inc. has acquired Cincinnati based Interbrand Retail and its affiliate Design Forum Architects from Interbrand, the global branding agency and part of Omnicom Group (OMC). The new combined agency will maintain the name ChangeUp and have revenue placing it in the top 20 largest retail design firms internationally. DAYTON, Ohio, January …

    Change Up Consulting, 02/06/2019

A strategic brand and retail design firm driving measurable change.

On January 1st, 2019, we acquired Interbrand Retail. The two teams have come together to bring the expertise of a global brand consultancy with the nimbleness of a privately held boutique - the best of both worlds!

  • Lee Carpenter

    Lee Carpenter

    Partner / CEO

  • Lynn Gonsior

    Lynn Gonsior

    Partner / COO

  • Bill Chidley

    Bill Chidley

    Partner / Strategy Lead

  • Ryan Brazelton

    Ryan Brazelton

    Executive Creative Director

  • Jamie Cornelius

    Jamie Cornelius

    Executive Creative Director

  • Glen Middleton

    Glen Middleton

    Executive Director, Architecture and Engineering