• Qdoba hires Marc USA

    Qdoba hires Marc USA's Cogniscient as media agency of record | Agency News - Ad Age

    Qdoba has hired Marc USA's Cogniscient Media as its new media agency of record, handling all digital and offline media.

    AdAge, 07/30/2018

  • QDOBA Hands Planning and Buying Duties to Marc USA’s Cogniscient Media – Adweek

    QDOBA Hands Planning and Buying Duties to Marc USA’s Cogniscient Media – Adweek

    Incumbent agency was Horizon, which also recently lost its Jack in the Box account.

    Adweek, 07/30/2018

  • McLean Hospital Appoints Cogniscient Media To Lead Paid Search 08/23/2018

    McLean Hospital Appoints Cogniscient Media To Lead Paid Search 08/23/2018

    Belmont, MA-based McLean Hospital is hiring MARC USA's Cogniscient Media as its paid search engine marketing agency following a competitive review. The mental health operator previously worked with Forge.Cogniscient Media will be responsible for driving awareness of addiction and other mental health services at both a regional and national level. One area of particular relevancy will be addressing the on-going problems with opioid addiction.  McLean, an affiliate of Harvard University, has been recognized in the mental health industry for its innovative awareness programs. The new search campaign is designed to connect with the hospital's over-arching message that "immediate help is just a phone call or email away" with the tagline, "At your darkest, Find hope with our brightest." 

    MediaPost, 08/22/2018

  • Google Pushes Hard To Regulate Search Ads 09/05/2018

    Google Pushes Hard To Regulate Search Ads 09/05/2018

    Google began restricting third-party tech support service ads worldwide and plans to introduce a verification system in the coming months, but some believe the search company is leaning too hard on some industries and not enough on others.

    MediaPost, 09/04/2018


    MARC USA's Rebranded Media Practice: Cogniscient Media 03/13/2018

    The practice will continue to be led by Dave Buklarewicz, executive vice president, executive media director, who joined the agency last June.

    MediaPost, 03/12/2018

Client Start Year End Year
Qdoba Mexican Grill 2018 Current
Fairway Market 2018 Current
Belle Tire 2016 Current
Navistar 2014 Current
Kaleo 2014 Current
Five Star Senior Living 2014 Current
Trusted Choice 2013 Current
Payless ShoeSource 2012 Current
DePaul University 2011 Current
Pennsylvania Lottery 2002 Current

Cogniscient Media is the branded media practice of MARC USA bringing the scale, expertise and entrepreneurial chops to serve media clients from $10 million to $100 million. We offer full media services in every channel backed by advanced research and analytics capabilities. Our media practice is built around several core pillars and philosophies that not only separate us from other agencies, but also benefit clients and exceed their expectations:

(1) We use both Data Science and Decision Science to build creative and highly efficient media plans that move people and forge true 1:1 relationships.

(2) Our transparent approach in all we do (planning, purchasing, placement, monitoring and evaluation) fosters trust with our client partners. We do not receive and/or retain any rebates or incentives as a result of a client’s spending.

(3) We customize solutions to meet a client’s need, not the agency’s need. We build non-exclusive partnerships with media companies, giving us the flexibility to match client needs with the very best partner solutions without locking clients into packaged offerings.

(4) Our flat organization structure means senior level attention and engagement on a daily basis.

(5) Our in-house expertise includes advanced analytics, data mining, segmentation, custom attribution and market mix modeling to ensure deeper insights and strategy aligned to the metrics that most impact business success.

  • Chris Heitmann

    Director of Innovation

  • Dave Buklarewicz

    EVP, Executive Media Director

  • Greg Slama

    SVP, Media Solutions

  • TJ Crawford

    VP, Digital Strategy, MarTech and Analytic Solutions

  • Jon Kagan

    Sr Director of Search & Biddable Media

  • Josh McCarty

    Director, Data Science

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