Cogniscient, part of MARC USA, will handle media channels including paid and organic social, influencers, content strategy, digital video and display for the brands.
Glanbia Performance Nutrition has named MARC USA's branded media agency Cogniscient Media as agency for Optimum Performance and BSN.
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The practice will continue to be led by Dave Buklarewicz, executive vice president, executive media director, who joined the agency last June.
|Client||Start Year||End Year|
|Qdoba Mexican Grill||2018||Current|
|Five Star Senior Living||2014||Current|
Cogniscient Media is the branded media practice of MARC USA bringing the scale, expertise and entrepreneurial chops to serve media clients from $10 million to $100 million. We offer full media services in every channel backed by advanced research and analytics capabilities. Our media practice is built around several core pillars and philosophies that not only separate us from other agencies, but also benefit clients and exceed their expectations:
(1) We use both Data Science and Decision Science to build creative and highly efficient media plans that move people and forge true 1:1 relationships.
(2) Our transparent approach in all we do (planning, purchasing, placement, monitoring and evaluation) fosters trust with our client partners. We do not receive and/or retain any rebates or incentives as a result of a client’s spending.
(3) We customize solutions to meet a client’s need, not the agency’s need. We build non-exclusive partnerships with media companies, giving us the flexibility to match client needs with the very best partner solutions without locking clients into packaged offerings.
(4) Our flat organization structure means senior level attention and engagement on a daily basis.
(5) Our in-house expertise includes advanced analytics, data mining, segmentation, custom attribution and market mix modeling to ensure deeper insights and strategy aligned to the metrics that most impact business success.
EVP, Executive Media Director
SVP, Digital Strategy, MarTech and Analytic Solutions
Director, Integrated Media
VP, Director of Search & Biddable Media
Director, Analytics and Data Science