Caribou Coffee Case Study Video

Caribou Coffee Company

Case Study

After a couple of decades as a challenger brand, Caribou Coffee lacked a cohesive identity and was on the brink of bankruptcy. Colle+McVoy’s research uncovered that Caribou customers value life experiences over social status, so we brought back Caribou’s original tagline — “Life is short. Stay awake for it.” — and made it stand for more than caffeine, using a smart mix of digital, out-of-home and experiential work. The result was 22 quarters of positive sales growth and a shelf of awards.

Keep an eye out for Compiled in your inbox next Wednesday!
Please be sure to add to your Safe Senders list so our messages don't get blocked by your spam filter.