When Cub Cadet set out to develop its next generation of zero-turn riding mowers, they took a different approach. The result was a striking new model that looked unlike anything else in the category. With this new approach to product development came opportunities for Colle McVoy to create both business and go-to-market strategies, and product line identity, long before launch.
Cub Cadet Ultima :30 TV Spot by Colle McVoy
- Brand Strategy
- Product Launch
- brand identity