Cub Cadet Ultima :30 TV Spot by Colle McVoy

Cub Cadet


  • Brand Strategy
  • Product Launch
  • broadcast
  • brand identity

When Cub Cadet set out to develop its next generation of zero-turn riding mowers, they took a different approach. The result was a striking new model that looked unlike anything else in the category. With this new approach to product development came opportunities for Colle McVoy to create both business and go-to-market strategies, and product line identity, long before launch.

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