Cub Cadet XT Like a Cloud 15

Creative

  • broadcast
  • content creation

Cub Cadet designs and engineers some of the finest lawn tractors in the country, including the XT Enduro Series, which when introduced in 2015 was the company’s most successful product launch in its 60-year history. When it came time to refresh the campaign in 2020, we decided to bring forward the product’s biggest strength that has only continued to grow: positive customer reviews. We tapped into a gold mine of nearly 8,000 effusive 5-star reviews to highlight and share the strength of the tractors better than anyone could hope for. A national ad campaign reflected the enthusiasm and authenticity of these passionate fans while also surprising and delighting new ones.

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