Jackson Hole Viewfinder by Colle McVoy

Jackson Hole Travel & Tourism

Case Study

  • Super Bowl
  • Marketing
  • Virtual Reality
  • Travel and Tourism

Colle McVoy created the first-ever "VRnocular" – a virtual reality experience to promote Jackson Hole’s awe-inspiring beauty. On the outside it looks like an iconic viewfinder (the kind you find at tourist sites like the Empire State Building), but on the inside it’s been tricked out to showcase 360 degree views of Jackson Hole.


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