Land O'Lakes Inc. at SXSW with The Copernicus Project


  • creative
  • experience design
  • Reputation Management

Nearly five centuries ago, Nicolaus Copernicus changed the world by proving we are not the center of the universe. We channeled his legacy to expose another truth: We are not at the top of the food chain. To illustrate this, we created The Copernicus Project. It was part think tank, part social experiment and part activation. Attendees engaged with four unique experiences that explained key issues our food system is facing and how humans are adapting to them. The Copernicus Project shifted the way people saw Land O’Lakes, taking it from a butter company to a thought leader in our food system. People were changed, inspired and motivated to help advance how we feed our population and planet.

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