Take Me Fishing had a significant task to achieve: How do you grow participation for America’s oldest pastime in today’s modern world? Current perceptions of fishing were varied, and we knew that traditional communications alone wouldn’t change people’s minds. Instead, we literally put fishing in the hands of first-timers and let the experience of fishing speak for itself.
Take Me Fishing: Off the Hook Sizzle Reel | Colle McVoy
Recreational Boating & Fishing Foundation (RBFF)
- Brand Strategy
- experience design