The Fisherman is Back

Gorton's Seafood


  • Advertising
  • Digital Video
  • Digital Advertising
  • Advertising Industry

Built around Gorton’s core brand value of “Trust” we developed a fully integrated campaign across video, social, PR and Shopper Marketing and a new website.  At the heart of our approach was our “Fisherman” video campaign that served to re-launch their beloved icon with a modern, accessible twist, leveraging the heritage and brand equity they have built throughout the years.