Few people want to engage with a hospital or health care brand unless that have an immediate need. After all, why would you? It’s scary, it’s complex and not something you really want to be thinking about. So how do you get someone to care? How do you get the attention of a “someday” audience who really doesn’t want much to do with your brand?
UK HealthCare We Are Proof: A Surgical Approach to a Digital Launch
University of Kentucky HealthCare