Cat's Pride Litter for Good™


  • Brand Strategy
  • Digital Video
  • Digital Advertising
  • Social Media Campaign
  • Brand Positioning
  • Pet Care

In Cramer-Krasselt’s new work for Cat’s Pride, cats with a conscious explain why they prefer the litter brand that gives back. For every jug sold, Cat’s Pride donates a pound of litter to a shelter, which goes a long way towards finding loving homes for every cat that needs one. It’s heartwarming enough to make even the most street-hardened tomcat a little weepy.