Corona | #RomoReplacement Shaq Audition

Corona Extra / Pacifico Beer


  • Social Media
  • Super Bowl
  • Digital Advertising
  • Digital Media
  • Social Media Campaign
  • Corona beer
  • Corona Extra

In a campaign created by Cramer-Krasselt, the Corona Hotline is seeking a #RomoReplacement for game day. While Corona beer's normal Corona Hotline operator Tony Romo is busy announcing Sunday's big game, he's asking fans (21+) to send in auditions to be his temporary replacement. Some big names, like Shaq, Snopp Dogg and Kenny Williams have sent in their auditions. Tony Romo will share his favorite fan videos across Corona's digital channels in the lead up to the game.