Band-Aid: "Lil' Daredevil"


  • TV/Video
  • cpg
  • Comedy
  • tv commercial
  • Video Production
  • tv advertisement
  • Video editing
  • Consumer Packaged Goods

CDA's video team wrote, directed, and produced a series of comedic spots for Band-Aid, conceived around ordinary folks drafting heart-wrenching "breakup" letters to their cuts and scabs. This spot targets a family audience by taking the point of view of an overly-adventurous (and adorable) little girl.