Merck End-User Engagement

Merck End-User Engagement

Merck Pharmaceuticals

Case Study

  • loyalty
  • Customer Engagement
  • Innovation
  • Coupons
  • Digital Strategy
  • Digital Experience
  • Mobile-First
  • Mobile Develoment
  • engagement
  • pharmaceuticals
  • mobile coupons
  • pets

For Merck Pharmaceuticals' line of animal health products, CDA brought a variety of digital solutions to markets all over the world, solving real-world challenges with end-user engagement.

Our multi-cultural, multi-lingual work with Merck continues to drive long-term loyalty/brand advocacy, in-market data capture and insights, and re-marketing initiatives, all while encouraging additional sales support from retail partners.