Bayer Leaps

Creative

  • Digital
  • Healthcare
  • app
  • Installation

“Leaps” is an initiative by Bayer that aims to solve 10 of humanity’s most difficult challenges (from finding cures to revolutionizing farming). But Bayer faces a challenge in asking stakeholders to support a lofty initiative driven by humanitarian purpose, not risk-managed financial gain. Critical Mass partnered with Bayer to create an experiential installation that symbolized a story of purpose and perseverance and launched it at Summit—a gathering of innovators for whom “impossible” doesn’t exist. Our work sparked conversation among these influential voices, building momentum and awareness for Leaps.

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