Cereals Canada Grown by Canada

Creative

Our aim was to bring warmth, purpose, and life to cold data, beginning with our logo. Symbolically, our logo takes advantage of Canada’s national pride and international reputation by combining its national symbol, the maple leaf, with a bushel of wheat and the swath lines of a harvested field. Aesthetically, elevated design standards place it at the forefront of international cereals exporters.
We selected a premium colour palette that incorporates the gold of a ripe field, a rich slate blue, and the red of Canada’s national identity. Next, we humanized our imagery by incorporating a farm-to-table story, bringing the names and faces of Canadian farmers to the fore-front. We let them speak for themselves, telling the world what they do why they do it.

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