DIRECTV Serving Up Justice

AT&T

Case Study

  • Experiential
  • Social Media
  • UX
  • AR
  • User Experience
  • Interaction Design
  • Mobile Application
  • Physical Experiences
  • Application Development
  • Mobile Development
  • Prototyping
  • Product Design
  • Celebrity Influencer + Brand Alignment

When AT&T TV NOW became DIRECTV Stream, customers were able to stream live TV and on-demand content through one service. Our job was to tell people all about it—what it is, what it does. Under the platform of Get Your TV Together, CM and our partners at TBWA/Chiat/Day delivered a full-funnel media frenzy that included social video, display, high impact takeovers, and a multi-platform AR game in order to get people aware, immersed, and engaged.

We crafted a meaningful narrative that brought Serena and Wonder Woman together to fight for justice; Equal Justice. Through an online comic landing page, organic fan art, a Snap AR portal lens that brought you into the comic book, a custom Twitter emoji, and a soon to be released limited edition run of physical books, we not only extended a mashup, we gave fans exactly what (we knew) they wanted.

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