Jack Daniel's - JD Roots

Case Study

  • Digital
  • Brand Strategy
  • Beverage
  • spirits
  • Music
  • Food and Beverage
  • Beverage Alcohol
  • Interaction Design
  • Mobile Application
  • Physical Experiences
  • Mobile Development
  • Prototyping
  • Product Design
  • Digital Identity
  • Technical Strategy
  • Jack Daniel's
  • Segmentation
  • Targeting

To connect young, music-loving Jack Daniel’s fans to the brand’s storied rock ‘n’ roll heritage, we created a robust music platform that celebrates established artists and emerging talent through a comprehensive campaign encompassing live performances, an interactive fan contest, cross-platform site experience, rich videos and an entirely new way to download music.