Pine-Sol - "Give Us An Award"

Case Study

  • Digital
  • Social Media
  • Omni Channel
  • video
  • creative
  • Content Strategy
  • Pine-Sol
  • Clorox
  • Digital Strategy
  • Paid Search
  • Cleaning Product
  • Household Goods
  • Home Goods
  • Integrated Campaigns
  • Channel Planning
  • Community Management
  • Video Campaign
  • Video Production

The combination of a signature scent and the promise of a powerful clean has made Pine-Sol a go to floor cleaner for American families since its inception in 1929. But with sales slowing down as the millennial market has turned to newer brands, Pine-Sol was in need of a change.

We approached our work with a lofty goal: to not only change the perception of the brand, but to also change consumer behaviour. This is our case study video with one purpose, to win awards for the work.

Keep an eye out for Compiled in your inbox next Wednesday!
Please be sure to add compiled@agencycompile.com to your Safe Senders list so our messages don't get blocked by your spam filter.