Pine-Sol - "Give Us An Award"

Case Study

  • Digital
  • Social Media
  • Omni Channel
  • video
  • creative
  • Content Strategy
  • Pine-Sol
  • Clorox
  • Digital Strategy
  • Paid Search
  • Cleaning Product
  • Household Goods
  • Home Goods
  • Integrated Campaigns
  • Channel Planning
  • Community Management
  • Video Campaign
  • Video Production

The combination of a signature scent and the promise of a powerful clean has made Pine-Sol a go to floor cleaner for American families since its inception in 1929. But with sales slowing down as the millennial market has turned to newer brands, Pine-Sol was in need of a change.

We approached our work with a lofty goal: to not only change the perception of the brand, but to also change consumer behaviour. This is our case study video with one purpose, to win awards for the work.